OpenAI has been in the spotlight since November last year when it unveiled its artificial intelligence based chatbot ChatGPT that showcases a new way to search the internet. Credit: Thinkstock Microsoft is in talks to invest an additional $10 billion into ChatGPT owner OpenAI as it looks to integrate the GPT3-based chatbot into its search engine Bing, Semafor reported. In 2019, Microsoft had invested $1 billion in OpenAI to expedite efforts to further artificial general intelligence for “widely distributed economic benefits.” The recent interest to invest $10 billion could be the direct result of ChatGPT’s rising popularity due to its ability to respond to queries on the internet using conversational language, a vastly different approach from what Google and Bing offer currently in the way of links. The Semafor report comes days after The Information reported that Microsoft was in talks with OpenAI to increase its stake in the company, followed by a Wall Street Journal report that said OpenAI was looking to sell shares to venture capital firms at a valuation of $29 billion. Microsoft did not immediately respond to request for comment. According to the Semafor report, the terms of the investment state that Microsoft will end up owning 75% of the OpenAI’s profits until it gets back its investment. Subsequently, OpenAI’s structure is said to undergo a change to reflect Microsoft ownership at 49% along with other investors jointly owning 49%, and OpenAI’s non profit owning 2% of the new entity. OpenAI was founded by Elon Musk and Sam Altman in 2015 as an artificial intelligence research and development company. Currently, OpenAI is also working on artificial intelligence-based system, DALL-E 2, that can create realistic images and describe it using natural language processing. Microsoft had earlier said that it was planning to integrate this artificial intelligence system to its Bing search engine. Related content news AR/VR headset sales decline is temporary: IDC A steep year-on-year drop in global shipments in Q1 was the result of market in transition. By Paul Barker Jun 18, 2024 4 mins Headsets Technology Industry opinion Apple's cautious AI strategy is absolutely right It is via simple, friendly and optional functions that the great masses will be introduced to — and actually use — AI tools. By Marcus Jerräng Jun 18, 2024 5 mins Apple Generative AI news Varjo wants you to create photorealistic VR ‘scenes’ with your phone The Finnish VR headset firm said its Teleport device will lower the barrier for 3D content creation with an app that lets users create a virtual environment — without any training or special equipment. By Matthew Finnegan Jun 18, 2024 4 mins Augmented Reality Virtual Reality Vendors and Providers news analysis When it comes to AI, Apple is opening up for intelligence Apple is becoming increasingly open as its research teams cook up Apple Intelligence. By Jonny Evans Jun 18, 2024 4 mins Apple Developer Generative AI Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe