Rob Enderle is president and principal analyst of the Enderle Group, a forward looking emerging technology advisory firm. With more than 25 years’ experience in emerging technologies, he provides regional and global companies with guidance in how to better target customer needs with new and existing products; create new business opportunities; anticipate technology changes; select vendors and products; and identify best marketing strategies and tactics.
In addition to IDG, Rob currently writes for USA Herald, TechNewsWorld, IT Business Edge, TechSpective, TMCnet and TGdaily. Rob trained as a TV anchor and appears regularly on Compass Radio Networks, WOC, CNBC, NPR, and Fox Business.
Before founding the Enderle Group, Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, and Siemens.
Before Giga, Rob was with Dataquest covering client/server software, where he became one of the most widely publicized technology analysts in the world and was an anchor for CNET. Before Dataquest, Rob worked in IBM’s executive resource program, where he managed or reviewed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security, and Planning.
Rob holds an AA in Merchandising, a BS in Business, and an MBA, and he sits on the advisory councils for a variety of technology companies.
Rob’s hobbies include sporting clays, PC modding, science fiction, home automation, and computer gaming.
The opinions expressed in this blog are those of Rob Enderle and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.
The use of extended reality to train employees could open the door for more involved robotic use in some industries in a few short years.
We are increasingly using AI to create and maintain relationships with customers, but the real short-term need is in creating and maintaining relationships with our employees.
Artificial intelligence is going to rapidly and dramatically change what we can do with computers and other office technology. Just ask Intel.
Apple this week demonstrated a new gesture to use with the latest Apple Watch — a two-finger tapping motion. These kinds of gestures could represent a whole new way of interacting with computers and other tech devices.
The ability to create digital avatars to stand in for us has been touted as one way of making meetings actually engaging and useful. But there’s a dark side to the technology, as well.
If companies want their employees to embrace the potential of generative AI, they're going to have to make sure those workers actually trust it won't cost them their jobs.
When one candidate accused the other of being a 'ChatGPT' candidate in this week's GOP presidential debate, he intended the comment as a slam. But maybe there's more to it than that.
Work from home is failing, with more and more companies demanding their employees return to the office. AI-driven tools for onboarding and employee engagement could fix that.
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