The new Amazon Q Apps feature allows enterprise users to build applications using natural language prompts. Credit: IDG Amazon Web Services (AWS) on Tuesday said its generative AI-based assistant for business applications — Amazon Q Business — is now generally available. Introduced at re:Invent last year, Amazon Q Business can be used to have conversations, solve problems, generate content, gain insights, and take action by connecting to a company’s information repositories, data, and enterprise systems, AWS said. To use Q as an assistant for business apps, enterprises first need to configure the generative AI (genAI) assistant by connecting it to existing data sources, which can include AWS’ S3 storage service as well as applications from vendors including Salesforce, Microsoft, Google, and Slack. Q currently supports connectors for more than 40 tools and applications. Additionally, AWS has added a new app-building capability to Amazon Q Business, which is a web-based application.Named Amazon Q Apps and currently in preview, the feature will allow enterprise users, including business users, to develop applications based on their enterprise data using natural language. “With Q Apps, employees simply describe the app they want, in natural language, or they can take an existing conversation where Amazon Q Business helped them solve a problem, and with one click, Q will instantly generate an app that accomplishes their desired task that can be easily shared across their enterprise,” said Mai-Lan Tomsen Bukovec, vice president of technology at AWS. Q Apps could include HR or marketing apps designed either to onboard employees or to automate tasks. They can be accessed via the Amazon Q Business application environment, the company said; Q Apps is enabled by default and can be switched off from the Amazon Q Business console. Bukovec said a Q App is made up of a collection of cards, with each card serving as a user interface element that can be combined with other cards to generate an application. “Cards take in user input, support file uploads, connect to other cards, generate text output, and allow actions through Amazon Q Business plugins,” the company said in a blog post. Enterprise users can add to the Q app, edit it, or delete a card, AWS said. At a more basic level, text output and plugin cards contain prompt instructions that determine how Amazon Q Business is queried to generate a response. “When enterprise users use the Amazon Q Apps Creator, relevant cards are automatically generated with prefilled prompts. Users can further refine these prompts using simple, natural language,” the company said. “When writing or editing a prompt for a card, your users can reference other cards using ‘@’ mention to select from the list of cards in the app. Users can also instruct in the prompt to reference your enterprise data already in Amazon Q Business,” AWS said. Amazon Q Apps developed by one enterprise user can be shared with other users across the company via the Amazon Q Apps library. Q Apps can also be copied and customized by other users to create a new version. Amazon Q Business is available in two subscription models — Lite and Pro — which are priced at $3 and $20 per user, per month, respectively. The Pro subscription offers Amazon Q Apps, extended capabilities via custom plugins, and the ability to gain insights via Q in QuickSight. These capabilities are not available in the Lite subscription pack. Additionally, the Pro subscription allows enterprise users to receive responses in a conversational interface up to approximately seven pages compared to the Lite pack’s limit of one page. Related content news AR/VR headset sales decline is temporary: IDC A steep year-on-year drop in global shipments in Q1 was the result of market in transition. By Paul Barker Jun 18, 2024 4 mins Headsets Technology Industry opinion Apple's cautious AI strategy is absolutely right It is via simple, friendly and optional functions that the great masses will be introduced to — and actually use — AI tools. By Marcus Jerräng Jun 18, 2024 5 mins Apple Generative AI news Varjo wants you to create photorealistic VR ‘scenes’ with your phone The Finnish VR headset firm said its Teleport device will lower the barrier for 3D content creation with an app that lets users create a virtual environment — without any training or special equipment. By Matthew Finnegan Jun 18, 2024 4 mins Augmented Reality Virtual Reality Vendors and Providers news analysis When it comes to AI, Apple is opening up for intelligence Apple is becoming increasingly open as its research teams cook up Apple Intelligence. By Jonny Evans Jun 18, 2024 4 mins Apple Developer Generative AI Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe